What Is Copywriting?
Imagine if you could sell anything to anybody, this is the power of copywriting.
As a copywriter your role is a little different than just providing facts and information. Your words need to entice and eventually lead your reader, viewer or listener to take a certain action.
Sales copywriting is anything intended to persuade the right reader, viewer or listener to take a specific action – Jim Edwards
Welcome to copywriting 101, a rundown if you will.
As a copywriter your role is to keep people interested long enough to share your message without sounding like a sales pitch. The way to do this is come across as more a friend or trusted advisor. Relate you your audience, address their fears and desires. Add value to their life and then invite to take the next step with you.
You might also like: What is required to be a good copywriter
People hate to be sold but they love to buy. If your customer feels it was their decision to buy this instantly crushes any objections. Structured copywriting can help you achieve this in any message you communicate.
To recap sales copywriting is not just providing facts and figures – It’s a conversational approach addressing fears, desires and motivating toward a solution.
What are the different types of copywriting?
When thinking about the different types of copywriting you can let your mind wonder.
Consider the top 3 pages on a Google search, the memorable ad you see on TV or the super bowl. The social media posts or 30 minute late night infomercials that conveniently empties you wallet after a big night.
This is all copywriting!
The truth is, copywriting is evident anywhere an audience gathers, anywhere there is a chance of motivating someone to take a specific action.
This pretty much opens it up to every form of communication: Online, In Print, Visual and Audio.
With a few examples;
- Online – Social media posts on Facebook, Twitter or Instagram, Google Ads, Email marketing, Website content and SEO (Search Engine Optimization), Product/ eCommerce descriptions on eBay, amazon and Shopify.
- Print – Blog posts, magazines, press releases and e-zines.
- Visual – YouTube, Facebook and Instagram TV, Movie scripts, TV commercials and infomercials.
- Audio – Podcast interviews and audio animations, radio and music.
Copywriting plays its part everywhere.
So what does this mean?
Understanding the different types of copywriting works in your advantage as the more you improve and share your message the higher chance of results. Remember you want to come across as a friend or trusted advisor however eventually lead your reader, viewer or listener to take a certain action.
Do you remember the ShamWoW guy? This script and commercial went on to sell millions multipurpose towels. This product wasn’t anything new in the market just had far superior copywriting and marketing.
Why is copywriting important
Copywriting is every businesses bread and butter, imagine if you had to hire someone to write every piece of content you create… You would be broke before you’re even launched.
As we learnt before copywriting is not an isolated skill, it’s vitally important and spills over into everything you do. In business things can change fast. Running ads rules can change and if you don’t comply you may be cut off or banned. Being good at copy, makes you adaptable and helps you sell more.
We recommend checking out our full review on Copywriting secrets: Copywriting secrets is the kick up the ass you need! It will help you increase clicks, sales, conversions and profits.
The key is to start, practice test and improve…
Copywriting is a proven results generating skill you should be focusing on.
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