Aura Repricing Review: The #1 Secret To Winning The Buy Box!

Aura Repricing Tool (For Amazon)

Unlock the Power of Intelligent Repricing with the #1 Amazon Pricing Tool.

Aura maximizes your time in the Amazon Buy Box, increasing both sales and profits for FBA sellers.

Free 14 day trial with no strings attached, unlocks all features to showcase the true power of intelligent repricing.

The Best Investment For Your Amazon Business In 2023

Amazon repricing is a unique strategy savvy Amazon sellers use to automate and manage their Amazon listing prices. Keeping to the minute control over price is the #1 Secret to winning the buy box!

By winning (and keeping!) the Buy Box position for your listings, sales will explode, meaning more profit in your pocket.

Aura is an Intelligent Repricer that is fully equipped to tackle this challenge 24/7. 

Once enabled, Aura will analyze your listing prices and competitors’ price movements around the clock. Then, Aura will automatically adjust your prices to stay competitive and relevant.

Does Winning The Buy Box Really Help My Amazon Business Grow? 

The universal key to getting more sales on Amazon is captured through one simple method: Winning The Buy Box. 

To ensure sales, it’s vital to maximize the time a product is in the Buy Box as 83% of sales come through it.

By allowing the entire task of price management to be automated, you create more time to focus on what’s most important – running and growing your business.

What Is the Buy Box and How Does It Help Me?

Most customers on Amazon have no idea they are buying from a 3rd Party Seller. Amazon does a great job keeping this under wraps by utilizing the Buy Box.

The Buy Box is where:

• One-click purchases happen
• Customers speed up their decision making
• Reduce purchase procrastination
• Existing buyers see this as a recommendation

Because only one seller can be in the Buy Box at a given time, it’s all-out war between sellers to win the opportunity to receive the next sale.

In other words, if you want to increase your sales, start by increasing your Buy Box percentage.

Selling online is quite a whirlwind, if you love reading about platforms that can help you make more sales you might like this post on funnel creation.

How Can Amazon Repricing Help Win the Buy Box?

You may ask, ‘How do I win the Buy Box?’

Well, the answer isn’t straightforward. Officially, Amazon is pretty hush-hush when it comes to their criteria for winning the Buy Box. However, through simple observation and trial-and-error, Buy Box winners tend to have a few things in common:

1. The Lowest Price: The Buy Box’s greatest “weighted” factor is the price. Either matching the lowest offer on an Amazon listing or pricing just beneath it will give you the biggest advantage to winning the buy box.

2. Fast Shipping Times: A close second is handling & shipping times. Both are critical factors in winning the Buy Box. Amazon prioritizes the ability to ship fast – primarily through their Fulfillment by Amazon service – as the most Buy Box-worthy, specifically with Prime shoppers in mind.

3. High Feedback Rating: Holding all else equal, the Buy Box will generally favor the seller with the highest average 12-month feedback rating, with the number of ratings also a factor.

So if you are just starting now, start now 🙂

4. New Condition: All items eligible for the Amazon Buy Box must be in new condition. A used item won’t be eligible for the default Buy Box, though it may appear in the Used Buy Box.

 5. Professional Seller Account: One of the semi-annoying factors to winning the buy box is; Amazon requires sellers to have a Professional Seller Account ($39.99/month) to be eligible.

While Aura repricing cannot directly impact shipping times or your account’s feedback rating, it will keep your prices ahead of the competition and the lowest across your listings at all times.

In addition, Aura’s key value-adds to your business take form in multiple ways. 

Super Fast Speed

The best repricers operate in real-time. The time it takes for a repricer to identify, react, and respond to a price change must be minimal. Any delays open the chance for a competitor to reprice against you, and cost you revenue – and, ultimately, profits. 

Aura will identify a price adjustment opportunity, trigger a price change, and submit it to Amazon for processing in 2-3 minutes on average.  

Flexibility 

Aura is so flexible it will make your yoga instructor jealous.

An Amazon repricer is worthless if it can’t fit your business needs and goals. The best repricers allow granular, strategic control of prices.

 Aura accomplishes this by using tailored pricing strategies, allowing it to work fully for you while following specific parameters – to chase and win the Buy Box strategically.

Automation

Aura is like a full-time staff member who never sleeps. It allows you to automate as much of the manual work as possible. A true set-and-forget solution.

More free time means you can spend more time on the tasks that make you money. 

Strategies 

The whole Aura team are experts when it comes to Amazon selling. They offer strategies like the Oscillation Strategy, which increases sales volume while maintaining a healthy net profit per unit (raising prices when possible).

Customer Support

With Aura, you get a team of repricing nerds on your side. They take pride in sharing what they know about repricing and setting up users for success. The aura team will even do the work in your account for you.

Avg initial response: <10 minutes

Value

While not the cheapest or the most expensive by design. The Aura repricing plan is affordable enough for sellers getting started and advanced enough as you continue to grow your business into the $1M monthly sales range.

In other words, we’re a small—never outsourced—team of repricing nerds who understand what it’s like being sellers and who build tools to make life easier.

Aura Pricing 

Aura monthly plan is $97/month. There is no lock-in contract and you can cancel at any time. Receive personal onboarding & setup with Up to 50k listings included.

Aura annual plan has the same personal onboarding, 50k listings and setup though it also has a massive 20% discount which works out to be only $77/month (paid annually)

Aura Repricing Final Thoughts

In the world of Amazon repricers, Aura is considered the #1 Amazon Pricing Tool and best-kept secret to winning the buy box.

Once fully deployed, Aura will pay for itself – in more ways than one.

Aura repricing will allow you to strategically position your listings to target the Buy Box, winning 4 out of 5 sales for that listing. 

Imagine how good it would feel knowing each of your listings are being managed on auto pilot, giving you the absolute best chance to rank in the buy box 24/7. This peace of mind is worth the cost of Aura alone. 

A tool that can help you maximise time in the buy box to make more sales and grow your business.